Use Our Data: Make Custom Apparel Your Frat Will Love

Fresh Prints makes custom apparel for college students ALL the time. We even hire student entrepreneurs to run our business on their campuses. In 2022 alone, we printed 671,939 products and created 203,833 designs.

It comes as no surprise that by working with Apparel Chairs from Fraternities and Sororities for 10+ years, we not only understand but can also predict campus fashion trends, popular designs for frat t-shirts, trending products, and sought-after brands. We’ve also been able to predict the success of a custom Greek order based on when the order was placed!

In this post, we’ll break down what we know so you can use data from us to create the best custom apparel for your Frat (but let's get it out of the way, frats will always love t-shirts most!).

• Designs Frats search for the most
• Products frats search for the most
• Brands frats search for the most
• 2023 Frat product trends
• 2023 Frat design trends
• Average price Frats pay for merch
• Merch order event timeline

Designs Frats search for the most

The Fresh Prints art gallery is our 3000+ collection of original Fresh Prints designs that were huge hits when we made them for our customers. Aside from mocking up design requests from our customers, our Art team spends a whole lotta time updating the gallery with trendy designs. 

We’ve classified designs by Greek event, type of org, season, and style. Our data reveals that these design styles are the ones Fraternities have searched for the most to use on frat t-shirts.

Minimalist

Theta Chi Simple Minimalist Logos in Red

Clean, simple, and effortlessly cool. The minimalist style stays consistently popular, with students loving its sleek look and versatile vibe.

Classic

Pi Kappa Phi Frat House Detailed Illustration in Green

Classic art styles can turn your merch into an iconic/memorable design style from the past.

80s/90s

Alpha Sigma Phi Arizona GTA Vice City Style Graphic

Do trends die out or do we just rediscover them a few decades later and add a modern touch? In our experience, it’s the latter. We’re constantly updating our 80/90s designs according to the trend of the season.

Grunge

Sigma Alpha Epsilon Jaws Wavy Stripes Surfer Graphic

Whether it be your org letters on frat t-shirts or a neat design on the front of a hat, minimal designs make it easy for your members to wear your merch outside of campus.

Varsity

Pi Kappa Phi Realistic Deflated Basketball

Bold lettering, block fonts, and classic collegiate energy, varsity designs never go out of style.

Products frats search for the most

The Fresh Prints Product Gallery features 1000+ products from a wide variety of brands. Collegiate clients often already know what type of product and brand they want before ordering.

Our Product Sourcing team regularly widens our collection to keep up with changing product preferences. Here is a list of products that Fraternities have searched the most on our website:

Shirts

Comfort Colors Adult Heavyweight T-Shirt

Classic and safe. The most popular search and orders we get are for custom frat t-shirts.

Tanks

Comfort Colors Adult Heavyweight RS Tank

Popular for events on chillier days, hoodies are a great variation to the classic custom shirt. 

Hoodies

Fresh Prints Boston Heavyweight Hoodie

Mostly popular for events in chillier days, hoodies are a great alternative for frat t-shirts. 

Crewnecks

Fresh Prints Chicago Heavyweight Crewneck

Popular all year round, light-weight and heavy-weight crewnecks are another great variation to the classic shirt.

Shorts

Los Angeles Apparel Pro Mesh Gym Shorts

Classic and comfortable. Shorts are a popular pick for laid-back custom chapter looks.

Brands frats search for the most

Our Product Sourcing team regularly researches and onboards brands based on evolving campus trends. A lot of brands go in and out of trend. Here is a list of brands you can put your designs on whenever because they’ve never lost popularity (yet).

Comfort Colors

Comfortable and affordable. Comfort Colors is a classic choice for all our collegiate customers. In 2025, their products were searched a staggering 30,607 times.

Fresh Prints

We launch products we know you’d love to live your best 4 years in. In 2025, our products were searched 10,218 times.

Gildan

Gildan is a favourite for bulk orders and big events. Easy to print on, easy to wear. In 2025, their products were searched 4,109.

Nike

Sportswear but beyond! Orgs love to customize bands, hats, shirts, backpacks, etc. from Nike all year round. In 2025, their products were searched 8,071 times.

Champion

Champion logo’ed everything that took the world by storm in the last few years. In 2025, their products were searched 2,491 times.

2026 Frat product trends

Here’s a list of products our Product Development team predicts will trend in 2023! 

Sweatpants

Get ready to live in sweatpants next year, because in 2026, it’s all about cozy meets cool. Whether they’re oversized, fitted, cinched at the ankle or wide-leg, sweatpants are it.

Hats

Hats are about to have their moment in 2026. From vintage truckers to dad caps, everyone’s topping off their fit with something bold.

Jackets

Perfect for layering over literally anything.

Jerseys

Jerseys are going varsity chic with oversized fits, custom designs, and standout details.

Polos

Sharp enough to be dressed up, street enough to be dressed down.

2026 Frat design trends

Grunge

Sigma Alpha Epsilon Magnolia Flower with Graffiti Text

Handdrawn

Alpha Sigma Phi Shake and Bake Nascar Racecars Drawing

Typography

Pastel Alpha Kappa Psi Curvy Graffiti Style Typography

60s/70s

Delta Kappa Epsilon Man in Suit with Lemonade and Retro Text

Cartoons

Kappa Sigma Cartoon Dogs Playing Poker

Average price Frats pay for merch

You could customize an affordable item or splurge and go for something high-end! It all depends on your budget. If you want to know how much orgs pay for popular items per item, here is our data from last year.

• Shirts - $22.45 - $30.59
• Headwear - $14.90 - $25.89
• Sweatpants - $29.70 - $42.60
• Hoodies - $39.00 - $45.98
• Crewnecks - $35.62 - $40.90 
• Jackets - $55.55 - $74.79 
• Shorts - $20.15 - $30.82

Merch order events timeline

Your org’s event timeline may look different but here is a list of events for which orgs typically order merch.

Jan/Feb

• Spring Recruitment / Bid Day
• Cold Weather Merch (General PR)
• Date Party / Mixer / Social Merch
• Mountain Weekend / Winter formal 

March/April

• Philanthropy
• Formal
• Parent’s Weekend
• Spring break
• Date Party / Mixer / Social Merch

April/May

• Graduation & Senior Gifts
• Date Party / Mixer / Social Merch

August/Sept

• Fall Recruitment / Bid Day 
• Family / Parents Weekend
• Homecoming / Game Day / Tailgating 

Oct/Nov

• Formal
• Retreat

Nov/Dec

• General PR Merch
• Date Party / Mixer / Social Merch
• Graduation stoles / Senior gifts for members graduating in Dec
• Spring Recruitment Planning

There you have it! Behind the scenes at Fresh Prints - the insightful data you need to know to make the best custom apparel for your Fraternity in 2023. Happy customizing!