Available Now: The New Fresh Prints Soft Launch Collection

You know when your chapter wants new merch, but it’s starting to feel like the same hoodie in the same colors… just with a different design? And then the second you try to match with your besties, it starts giving “uniform,” not “bestie fits.” The new Soft Launch Collection is the fix: your favorite trending bases, but with new colors and prints that actually feel like you'd wear them to school and in your chapter house.

Quick tip if you want the easiest set: start with a top you’ll wear nonstop (hoodie or mockneck), then grab matching heavyweight shorts or sweats so the outfit is basically done for you.

What’s in the new Soft Launch Collection?

The Soft Launch Collection features four new bases: the Graphic Heavyweight sets (hoodie, mockneck, shorts, and sweatpants) with 4 prints, as well as two new colors for our bestselling heavyweights (hoodie, mockneck, shorts, sweatpants) and fold over shorts. That's a heavy edit!

Boston Graphic Heavyweight Hoodie

This is the hoodie you wear when you want your fit to look planned, even if you got dressed in two minutes. It’s super cozy, but the print makes it feel way more fun than a basic sweatshirt. If your chapter loves sets, this is the top that makes the whole matching moment feel extra fun.

The Boston Graphic Hoodie is available in:

• Baby Pink with White Stripes
• Crimson with Pink Stripes
• Ice Blue with White Stripes
• Dark Chocolate with Cream Polka Dots

Boston Heavyweight Hoodie in Mauve and Ice Blue.

This is your go-to “I’m wearing this all week” hoodie, but in colors you've been seeing everyone else wear this season: Mauve and Ice Blue. It’s the kind of piece that goes with literally anything, especially matching shorts or sweatpants. If you’re ordering chapter merch and want something everyone will actually wear, this is the safest yes.

Denver Graphic Mockneck Sweatshirt

If you want cozy but you don’t want to look like you’re in full lounge mode, this is it. These are basically the cutest answer to striped sweatshirts, and it’s perfect for the girls who want something trendy but still wearable every day. Also, it’s so good for chapter outfits because it looks great in pics from the front and the side, which is honestly the whole point.

Get the Denver Graphic Mockneck in the following prints:

• Baby Pink with White Stripes
• Crimson with Pink Stripes
• Ice Blue with White Stripes
• Dark Chocolate with Cream Polka Dots

Denver Mockneck Heavyweight Sweatshirt in Mauve and Ice Blue

Just like our bestselling Boston hoodie, we gave the Denver mockneck (literally everyone's fav rn) new colors: Mauve and Ice Blue. Of course, it's the same clean, classic mockneck for girls who want cozy without a bunch of extra stuff going on. Comfy like your fav hoodie, but looks a little more polished, like you didn’t just roll out of bed. If you’re thinking custom mocknecks for your chapter, this is such an easy base to make look good.

Denver Heavyweight Color Block Mockneck in Baby Pink and White

This is the mockneck you wear when you want something sweet and girly, but still comfy enough for all-day campus life. The baby pink and white color blocking makes it feel extra cute, like it belongs in a “day in my life” GRWM. If your chapter loves matching, this is one of those pieces that makes everyone’s outfits feel coordinated instantly.

San Diego Open Heavyweight Sweatpants in Mauve and Ice Blue

These are the sweatpants you’ll wear for class, travel days, and “I’m not doing jeans today” days. They’re super comfy, but the updated colors (Mauve and Ice Blue) make them feel way cuter than your random old sweats. If you want that matching sweats vibe without trying too hard, these make it easy.

San Diego Graphic Heavyweight Sweatpants

Same comfy sweatpants energy as our bestselling San Diego Sweatpants, but with a print that makes it feel like an actual outfit. These are perfect when you want to match with your friends, but still have personality in the fit. Also, if you’re the type who loves one standout piece, this is the easiest “let the sweatpants do the talking” option.

Match with the Boston Graphic Hoodie or Denver Graphic Mockneck with these prints:

• Baby Pink with White Stripes
• Crimson with Pink Stripes
• Ice Blue with White Stripes
• Dark Chocolate with Cream Polka Dots

Miami Graphic Heavyweight Shorts

These are the shorts that make sets feel fun again, especially when it’s warm out and nobody wants full sweats. They’re comfy enough to live in, but the prints make them feel like a real fit, not just loungewear. If your chapter wants matching outfits for a casual event, these are such an easy win.

Wear the Miami Graphic Shorts in your fav prints:

• Baby Pink with White Stripes
• Crimson with Pink Stripes
• Ice Blue with White Stripes
• Dark Chocolate with Cream Polka Dots

Miami Heavyweight Shorts in Mauve and Ice Blue

These are your everyday sorority shorts, upgraded with the trending shades: Mauve and Ice Blue. They’re the kind of shorts you can throw on with any top and feel pulled together, especially with a matching hoodie or mockneck. If you want something everyone in your chapter will actually rewear, this is the obvious pick.

Lindsey Fold Over Shorts in Dark Chocolate with Cream Polka Dots

These are for the girls who love a cute waistband detail and want something that feels a little more “styled” than basic lounge shorts. The fold-over waist is the whole point, because it gives you that flattering fit without being fussy. And if you felt like the white-on-black and black-on-white dots were too contrasting, the dark chocolate with cream polka dots is the more subtle but still super cute edit. If you want a set that feels trendy but still wearable for real life, these are such a good pick.

What details make the Soft Launch Collection feel new?

The Soft Launch Collection is iconic for three things: it incorporates trending prints seen on your FYP, trending colors literally seen all over campus, and cute shade updates that are softer and cuter.

Trending prints (stripes and polka dots)

Stripes are everywhere right now, and they’re easy. They look cute even when your outfit is literally “hair clip, sneakers, and I’m late.” Polka dots are also super in on a lot of campuses, especially in darker neutrals that still feel wearable.

Trending colors (mauve and ice blue)

The mauve color and ice blue color are the shades that make basics feel upgraded instantly, and that's probs why you've been seeing them all over campus. They’re soft and wearable, and they don’t scream for attention, which is exactly why they work.

Shade updates (baby pink, mauve, and ice blue)

This is the whole point of the Soft Launch Collection: the shades are softer and cuter, so you get a “new drop” feeling without leaving the comfy pieces your chapter already loves. Baby pink is forever (and we love that for her). Mauve feels cozy and slightly elevated, like something you can wear for an internship while still looking super put-together. Ice blue is the clean, pretty blue you can wear if you want the soft girl energy but are so over pink.

How do you style the Soft Launch Collection for campus and chapter life?

“Big/Little” fit formulas

Matching is cute. Matching exactly can feel like you got dressed in a group chat with one idea. The easiest Big/Little move is “same vibe, different piece,” so you look coordinated but still like two different people.

Try:

• Big in the Boston Heavyweight Hoodie (hello mauve hoodies), Little in Miami Heavyweight Shorts in the same shade.
• One of you in the Denver Graphic Mockneck, the other in the Miami Graphic Heavyweight Shorts in the same print.
• If your fam is split on full sets, do one printed piece and one solid piece.

If you need more more merch ideas that are actually cute and not outdated, our guide to Big/Little shirts will help you.

“Sisterhood / retreat” fit formulas

For sisterhood and retreat weekends, you need outfits that look cute in pics and feel comfy all day. Sets make that easy, especially when you’re doing bus rides, coffee runs, and the “we’re hanging out but also taking 400 photos” part of the weekend.

Try:

• Dark Chocolate with Cream polka dots top + Lindsey fold over shorts for a super cute set.
• Ice blue hoodie + ice blue shorts for a clean matching look that always looks good in pics.
• Mauve sweats + a simple tee for travel day, then throw on the mockneck when it gets cold.

“Exec team uniform” fit formulas (still cute, still coordinated)

Exec fits should look coordinated, not like you’re in a theme costume. Pick one color story, let everyone choose their silhouette, and you’re done.

Try:

• Everyone in ice blue tops (hoodie or mockneck), plus matching bottoms.
• Everyone in mauve tops, but mix shorts and sweatpants depending on weather.
• Add one customization detail so it feels official, like a sleeve hit or text on hood.

If you need more inspo on styling your mocknecks and other sweatshirts, check out our crewneck styling guide (that also applies to any sweatshirts tbh).

What do I buy first from the Soft Launch Collection?

So many options, all of them cute, and you know you're going to be overstimulated with everyone begging for different pieces in the group chat. Before you start sending the whole collection, why not narrow down your choices to these, first?

• Denver Heavyweight Color Block Mockneck: Baby pink and white is that forever cute combo, and the mockneck feels cozy but still “I tried.”
• Boston Heavyweight Hoodie (mauve): The easiest everyday hoodie upgrade, and mauve makes the whole outfit feel more put-together.
• Miami Heavyweight Shorts (ice blue): Your new go-to sorority shorts, especially if you want a matching set without overthinking it.
• Lindsey Polka Dot Fold Over Shorts: The waistband detail is the cherry on top, and the polka dots feel super current.
• Denver Graphic Heavyweight Mockneck: If you want the most “new drop” feeling, go printed, especially in the berry stripes for colder season.

Of course, you're still free to mix and match, as well as pick the other bases based on your chapter's taste. And you can also talk to any of our Campus Managers for help!

FAQs

1. What does “soft launch” mean for this Fresh Prints collection?

It’s a “now live” drop that updates the pieces chapters already love with new colors, patterns, and little details, so everything feels fresh again.

2. What are the best-selling pieces in the Soft Launch Collection right now?

Denver Heavyweight Color Block Mockneck, Denver Graphic Mockneck Sweatshirt, Boston Heavyweight Hoodie, Boston Graphic Heavyweight Hoodie, San Diego Open Heavyweight Sweatpants, and Miami Heavyweight Shorts.

3. Is the ice blue hoodie true to color in person?

It’s meant to be a soft, wearable blue, not a harsh bright one. If you want to be extra sure before ordering, use the mockup tools on the product page or try your design in the Design Tool.

4. What’s the difference between fold over shorts and regular shorts?

Fold over shorts have a waistband you can fold down for a lower-rise look or keep up for a higher-rise fit, so they feel a little more styled than regular shorts.

5. Can we customize details like text on hood for chapter merch?

Yes. You can add text on hood and other placements, including options like a customized hood, depending on the garment and decoration method. Check out our prints placement guide if you want more options for your merch.

Shop the Soft Launch Collection

Our newest pieces are live now, and the easiest way to shop is to pick one set you’ll wear immediately, then add a second color option once your chapter inevitably decides everyone needs it. Because there's no way your chapter isn't gonna love the Soft Launch Collection, trust.

Ready to design the newest pieces from the Soft Launch Collection? Head to our Design Tool, pick your base, add your chapter name, and you’re done.

And if you want sorority merch with no minimums, Studio Fresh Prints is the move when you do not want to coordinate an order, design merch from scratch, or chase people down for their Venmos. You just find your sorority, choose what you want, and order it for yourself or a few friends. The cutest pieces that are curated by us, loved by you.