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3 Years Ago
11 min read
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Use Our Data: Make Custom Apparel Your Sisters Will Love

2025 Campus Fashion Trends: Revealed! Learn about product, design, brand trends and more!
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Faiza Arshad
Marketing Manager,
Fresh Prints
3 Years Ago
11 min read
223 Readers
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Fresh Prints makes custom apparel for college students ALL the time. We even hire student entrepreneurs to run our business on their campuses. 

It comes as no surprise that by working with Apparel Chairs from Fraternities and Sororities for 10+ years, we not only understand but can also predict campus fashion trends, popular shirt designs, trending products, and sought-after brands.

In this post, we’ll break down what we know so you can use data from us to create the best sisterhood shirts and other custom apparel for your sorority.

  • Designs Sororities search for the most
  • Products Sorority search for the most
  • Brands Sororities search for the most
  • 2025 Sorority product trends
  • 2025 Sorority design trends
  • Average price Sororities pay for merch
  • Typical Sorority Event Timeline For Merch

Designs Sororities search for the most

The Fresh Prints art gallery is our 3000+ collection of original Fresh Prints designs that were huge hits when we made them for our customers' sisterhood shirts. Aside from mocking up design requests from our customers, our Art team spends a whole lotta time updating the gallery with trendy designs.

We’ve classified designs by Greek event, type of org, season, and style in the gallery. Our data reveals that these design styles are the ones sororities have searched for the most to date.

Minimalist

Sigma Kappa Lovely Script Heart Calligraphy in Red Pr Shirt 01Sigma Kappa Lovely Script Heart Calligraphy in Red

Whether it be your org letters on the pocket area or a neat design on the front of a hat, minimal designs make it easy for your members to wear your custom college apparel outside of campus.

80s/90s

1sxy Dew A2 Pznieh Bpeyd Dr Eu Lfn6qp42 G

Little Girl Magic

Do trends die out or do we just rediscover them a few decades later and add a modern touch? In our experience, it’s the latter. We’re constantly updating our 80/90s designs according to the trend of the season.

Varsity

Layer 0Helmet And Football Athletic Game Day

 Big block letters, sporty vibes, and that unmistakable collegiate vibe. These varsity looks never go out of style and are ideal for giving your sorority or fraternity a bold, unified identity.

Classic

Kappa Alpha Theta Classic Peaches and Script Graphic Bid Day Shirt

Kappa Alpha Theta Classic Peaches and Script Graphic

Born from iconic and memorable art styles, classic is your go-to if you want to make your custom college apparel feel memorable and your own.

Y2K

Alpha Delta Pi Y2 K Pixel Text and Halftone Cherries With Sparkles in Red and White Bid Day Crop TopAlpha Delta Pi Y2K Pixel Text

Our Y2K designs bring the early-2000s drama. Think sparkles, bold graphics, and statement vibes your chapter will be obsessed with. 

Products Sorority search for the most

The Fresh Prints Product Gallery features 1000+ products from a wide variety of brands. Collegiate clients often already know what type of product and brand they want before ordering.

Our Product Sourcing team regularly widens our collection to keep up with changing product preferences. Here is a list of products that orgs have searched for the most on our website:

Shirts

C1717 Banana FrontComfort Colors Adult Heavyweight T-Shirt

Classic and safe. Shirts are items students customize the most!

Tanks

1012 Be Athletic 20 Heather FrontBella Canvas Ladies' Micro Ribbed Scoop Tank

Popular for events on chillier days, hoodies are a great variation to the classic custom shirt. 

Hoodies

F P89 Royal Blue FrontFresh Prints Boston Heavyweight Hoodie

Popular for events on chillier days, hoodies are a great variation to the classic custom shirt. 

Shorts

F P16 Ss Beige FMadison Shorts by Fresh Prints

Usually ordered with a matching shirt or hoodie, shorts are Sorority Apparel Chair’s go-to to complete a cozy custom look for their members.

Crewnecks

F P88 Royal Blue FrontFresh Prints Chicago Heavyweight Crewneck

Popular all year round, light-weight and heavy-weight crewnecks are another great variation to the classic shirt.

Brands Sororities search for the most

Our Product Sourcing team regularly researches and onboards brands based on evolving campus trends. A lot of brands go in and out of trend. Here is a list of brands org search for the most on our website.

Comfort Colors

Comfortable and affordable. Comfort Colors is a classic choice for all our collegiate customers. In 2025, their products were searched a staggering 30,607 times.

Fresh Prints

 We launch products we know you’d love to live your best 4 years in. In 2025, our products were searched 10,218 times.

Gildan

Gildan is a favourite for bulk orders and big events. Easy to print on, easy to wear. In 2025, their products were searched 4,109.

Nike

Sportswear but beyond! Orgs love to customize bands, hats, shirts, backpacks, etc. from Nike all year round. In 2025, their products were searched 8,071 times.

Champion

Champion logo’ed everything that took the world by storm in the last few years. In 2025, their products were searched 2,491 times.

Here’s a list of products our Product Development team predicted will trend in 2026! 

Sweatpants

Ash Front C81188d5 695b 4a03 Aee4 1c6dc12a0afa

Get ready to live in sweatpants next year, because in 2026, it’s all about cozy meets cool. Whether they’re oversized, fitted, cinched at the ankle or wide-leg, sweatpants are it.

Hats

6801 C Grey Front

Hats are about to have their moment in 2026. From vintage truckers to dad caps, everyone’s topping off their fit with something bold.

Skirts

Black F141232c Eaed 4e71 A47d F3580987d12f

Pair them with a baby tee or layer with a hoodie, skirts are the go-to for serving effortless campus style in 2026.

Jerseys

Blackwithgraphitegrey

Jerseys are going varsity chic with oversized fits, custom designs, and standout details.

Polos

F P40 Classic Bluemto Front

Sharp enough to be dressed up, street enough to be dressed down. Want it cropped? Here you go!

Grunge

Delta Gamma Songfest Punk Rock Band Graphic in Black and Yellow Pr ShirtDelta Gamma Songfest Punk Rock Band Graphic

Handdrawn

Zeta Tau Alpha Cute Teddy Bear Drawing Semi Formal Shirt (1)Zeta Tau Alpha Cute Teddy Bear Drawing

Typography

Pink and Red Delta Gamma Checkered Crochet and Heart Pr Shirt 1Delta Gamma Checkered Crochet and Heart

60s/70s

Sigma Kappa Groovy Text and Floral Graphic Sisterhood Retreat ShirtSigma Kappa Groovy Text and Floral Graphic

Cartoons

Kappa Delta Cartoon Snoopy and Woodstock on Bike With Hearts in Red and Yellow Pr Crop Top 100Kappa Delta Cartoon Snoopy and Woodstock on Bike with Hearts

Average price Sororities pay for merch

You could customize an affordable item or splurge and go for something high-end! It all depends on your budget. If you want to know how much orgs pay for popular items per item, here is our data from last year.

  • Shirts - $22.45 - $30.59
  • Headwear - $14.90 - $25.89
  • Sweatpants - $29.70 - $42.60
  • Hoodies - $39.00 - $45.98
  • Crewnecks - $35.62 - $40.90 
  • Jackets - $55.55 - $74.79 
  • Shorts - $20.15 - $30.82

Typical Sorority event timeline for merch

Your org’s event timeline may look different but here is a list of events for which orgs typically order sisterhood shirts and other custom sorority merch.

Jan/Feb

  • Work / Spirit / Polish / Prep Week 
  • Spring Recruitment
  • Bid Day (Shirts and Gifts)
  • New Member Merch
  • Cold Weather Merch (General PR)
  • Game Day Merch

March/April

  • Big Lil
  • Philanthropy
  • Parent’s Weekend
  • Spring break
  • Date Party / Mixer / Social Merch
  • General PR Merch

April/May

  • Fall Recruitment Planning
  • Graduation & Senior Gifts
  • General PR 
  • Formal

August/Sept

  • Work /Spirit / Polish / Prep Week 
  • Fall Recruitment
  • Bid Day (Shirts and Gifts)
  • New Member Merch
  • Cold Weather Merch (General PR)
  • Family / Parents Weekend
  • Big / Little (Shirts and Gifts)
  • New Member Retreat 

Oct/Nov

  • Game Day
  • Date Party / Mixer / Social Merch
  • Sisterhood Retreat

Nov/Dec

  • General Cold PR Merch
  • Spring Recruitment Planning
  • Graduation stoles / Senior gifts for members graduating in December
  • Date Party / Mixer / Social Merch
  • Formal / Semi-Formal
  • Sisterhood Retreat
  • General PR Merch

There you have it! Behind the scenes at Fresh Prints - all you need to know to make the best sisterhood shirts and other custom apparel for your Sorority in 2023. Happy customizing!