Create Custom Apparel Your Club Members Will Love (Backed by data!)
Fresh Prints makes custom college apparel ALL the time. We even hire student entrepreneurs to run it on their campuses. In 2022 alone, we printed 671,939 products and created 203,833 designs.
It comes as no surprise that by working with student organizations for 10+ years so far, we not only understand but can also predict campus fashion trends, popular shirt designs, trending products, and sought-after brands.
In this post, we’ll break down what we know so you can use data from us to create the best custom college apparel for your org.
- Designs Orgs Search For The Most
- Products Orgs Search For The Most
- Brands Orgs Search For The Most
- 2023 Campus Product Trends
- 2023 Campus Design Trends
- Average Price Orgs Pay For Merch
- Typical events orgs order merch for
Designs Orgs Search For The Most
The Fresh Prints art gallery is our 3000+ collection of original Fresh Prints designs that were huge hits when we made them for our customers. Aside from mocking up design requests from our customers, our art team spends a whole lotta time updating the gallery with trendy designs.
We’ve classified designs by type of event, type of org, season, and style on the gallery. Our data reveals that these design styles are the ones orgs have searched for the most to date.
Minimalist
Sigma Kappa Lovely Script Heart Calligraphy in Red
Whether it be your org letters on the pocket area or a neat design on the front of a hat, minimal designs make it easy for your members to wear your custom college apparel outside of campus.
80s/90s
Beach Volleyball Club Colorful
Do trends die out or do we just rediscover them a few decades later and add a modern touch? In our experience, it’s the latter. We’re constantly updating our 80/90s designs according to the trend of the season.
Varsity
Pi Kappa Phi Realistic Deflated Basketball
Big block letters, sporty vibes, and that unmistakable collegiate vibe. These varsity looks never go out of style and are ideal for giving your sorority or fraternity a bold, unified identity.
Classic
Pi Kappa Phi Frat House Detailed Illustration
Born from iconic and memorable art styles, classic is your go-to if you want to make your custom college apparel feel memorable and your own.
Y2K
Our Y2K designs bring the early-2000s drama. Think sparkles, bold graphics, and statement vibes your chapter will be obsessed with.
Products Orgs Search For The Most
The Fresh Prints Product Gallery features 1000+ products from a wide variety of brands. Collegiate clients often already know what type of product and brand they want before ordering.
Our Product Sourcing team regularly widens our collection to keep up with changing product preferences. Here is a list of products that orgs have searched for the most on our website:
Shirts
Comfort Colors Adult Heavyweight T-Shirt
Classic and safe. Shirts are items students customize the most!
Tanks
Bella Canvas Ladies' Micro Ribbed Scoop Tank
Popular for events on chillier days, hoodies are a great variation to the classic custom shirt.
Hoodies
Fresh Prints Boston Heavyweight Hoodie
Popular for events on chillier days, hoodies are a great variation to the classic custom shirt.
Shorts
Classic and comfortable. Shorts are a popular pick for laid-back custom chapter looks.
Crewnecks
Fresh Prints Chicago Heavyweight Crewneck
Popular all year round, light-weight and heavy-weight crewnecks are another great variation to the classic shirt.
Brands Orgs Search For The Most
Our Product Sourcing team regularly researches and onboards brands based on evolving campus trends. A lot of brands go in and out of trend. Here is a list of brands orgs search for the most to create custom college apparel.
Comfort Colors
Comfortable and affordable. Comfort Colors is a classic choice for all our collegiate customers. In 2025, their products were searched a staggering 30,607 times.
Fresh Prints
We launch products we know you’d love to live your best 4 years in. In 2025, our products were searched 10,218 times.
Gildan
Gildan is a favourite for bulk orders and big events. Easy to print on, easy to wear. In 2025, their products were searched 4,109.
Nike
Sportswear but beyond! Orgs love to customize bands, hats, shirts, backpacks, etc. from Nike all year round. In 2025, their products were searched 8,071 times.
Champion
Champion logo’ed everything that took the world by storm in the last few years. In 2025, their products were searched 2,491 times.
2026 Campus Product Trends
Here’s a list of products our Product Development team predicts will trend in 2026!
Sweatpants
Get ready to live in sweatpants next year, because in 2026, it’s all about cozy meets cool. Whether they’re oversized, fitted, cinched at the ankle or wide-leg, sweatpants are it.
Hats
Hats are about to have their moment in 2026. From vintage truckers to dad caps, everyone’s topping off their fit with something bold.
Skirts
Pair them with a baby tee or layer with a hoodie, skirts are the go-to for serving effortless campus style in 2026.
Jerseys
Jerseys are going varsity chic with oversized fits, custom designs, and standout details.
Polos
Sharp enough to be dressed up, street enough to be dressed down. Want it cropped? Here you go!
2026 Campus Design Trends
Grunge
Delta Gamma Songfest Punk Rock Band Graphic
Handdrawn
Zeta Tau Alpha Cute Teddy Bear Drawing
Typography
Delta Gamma Checkered Crochet and Heart
60s/70s
Sigma Kappa Groovy Text and Floral Graphic
Cartoons
Kappa Delta Cartoon Snoopy and Woodstock on Bike with Hearts
Average Price Orgs Pay For Merch
You could customize an affordable item or splurge and go for something high-end! It all depends on your budget. If you want to know how much orgs pay for popular items per item, here's our data from last year.
- Shirts – $22.45 – $30.59
- Headwear – $14.90 – $25.89
- Sweatpants – $29.70 – $42.60
- Hoodies – $39.00 – $45.98
- Crewnecks – $35.62 – $40.90
- Jackets – $55.55 – $74.79
- Shorts – $20.15 – $30.82
Find other products that meet your budget here.
Typical events orgs order merch for
Your org’s event timeline may look different but here is a list of events for which orgs typically order merch:
- Rush & Bid
- PR & General
- Philanthropy
- Parent's Weekend
- Big Little Reveal
- Formal & Semi
- Game Day
- Date Parties & Social
- Retreat
- Parent's Weekend
- Holidays
- Greek Week
There you have it! Behind the scenes at Fresh Prints – insider knowledge to help you make the best custom college apparel for your Org in 2025. Happy customizing! :)